Michele Brennan, Vice President of Business Development and MarComm at Bridgeport National Bindery, talks with WhatTheyThink President Eric Vessels about the company's transformation from a library bindery to a printing company that also does binding, including the support from HP that has made it possible.
Jim Hamilton of InfoTrends moderated a conference session at Dscoop 2016 in San Antonio called "Finding the Right Application Fit". Panelist Michele Brennan of Bridgeport National Bindery, Inc. and other users of HP Indigos and HP Inkjet Presses produce books for publishers.
Brennan weighs in on how Bridgeport assists publishers in determining the advantages of both technologies.
Over 400 mid to large-sized printers from the USA arrived in San Antonio two days before Dscoop for JetComm 2, a meeting of production inkjet providers to discuss innovation and advancements related to specialty printing.
Panel was hosted by Cary Sherburne of WhatTheyThink. Cary is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. More about Cary Sherburne.